Local Online Advertising: Strategies and Tactics Every Company Should Know
Greg Sterling, Sterling Market Intelligence and Search Engine Land & Ed O’Keefe, Marchex
Event Date: October 1, 2008
Duration: 46 minutes
Selling Your Search Strategy: Timely Advice to Help You Win the Budget Battle
Aaron Goldman, Resolution Media & Eli Goodman, comScore
Event Date: September 23, 2008
Duration: 41 minutes
PPC’s Hidden Opportunity: Advertising on Content Networks
David Szetela, Clix Marketing
Event Date: September 16, 2008
Duration: 37 minutes
How Large Offline Marketers Drive Superior Search Marketing Results
Chris Sherman, Search Engine Land
Event Date: September 9, 2008
Duration: 54 minutes
Getting More From Large, Complex Paid Search Campaigns: Increasing ROI Through Keyword Analysis and Optimization
Steven Kaufman, SVP, Media Director, Digitas & Roger Barnette, President, SearchIgnite
Event Date: September 4, 2008
Duration: 45 minutes
PPC Tips for Success: Building a Winning Account Structure
Addie Conner, CourseAdvisor, Inc.
Event Date: August 19, 2008
Duration: 50 minutes
The Social Graph: The Key to Search Marketing’s Future?
Chris Sherman, Executive Editor, Search Engine Land
Event Date: August 14, 2008
Duration: 55 minutes
Monetizing Social Search: Using Real-Time Analytics & Behavioral Tracking to Enhance Content & Function
Marty Weintraub, aimClear & Michael Wilson, Vignette Software
Event Date: August 5, 2008
Duration: 50 minutes
Tracking Beyond the Lead: How to increase the ROI of your lead gen campaign
Alissa Ruehl, Apogee Paid Search Services & Wister Walcott, Marin Software
Event Date: July 17, 2008
Duration: 37 minutes
Paid Search Testing & Experimentation: Optimizing for Superior Results
Chris Sherman, Executive Editor, Search Engine Land
Event Date: July 10, 2008
Duration: 56 minutes
National Brands Marketing Local
Greg Sterling, Sterling Market Intelligence and Search Engine Land
Event Date: June 25, 2008
Search as a Strategic Planning Tool
Gord Hotchkiss, Enquiro & James Lamberti, comScore
Event Date: June 24, 2008
Duration: 54 minutes
Decrypting Quality Scores
Jon Kelly, SureHits
Event Date: June 18, 2008
Duration: 40 minutes
Ad Networks Best Practices: Keeping Your Advertisers Happy
Dana Todd, Newsforce.com and Tom Cuthbert, ClickForensics
Event Date: June 17, 2008
Duration: 50 minutes
Big Brand Search Engine Optimization: Managing Large Campaigns
Speaker: Chris Sherman, Executive Editor, Search Engine Land
Event Date: May 22, 2008
Duration: 51 minutes
Web Analytics and Beyond: Bridging the Online-Offline Gap
Speakers: Christine Churchill, KeyRelevance and Keith Maddox, SiteAcuity
Event Date: May 15, 2008
Duration: 49 minutes
Managing Big, Complicated PPC Campaigns
Speaker: David Szetela, Clix Marketing
Event Date: May 13, 2008
Duration: 41 minutes
Blended Search One Year Later: Strategies for Large SEO Campaigns
Speaker: Chris Sherman, Executive Editor, Search Engine Land
Event Date: April 29, 2008
Duration: 52 minutes
10 Lessons Learned About Paid Search
Speaker: David Szetela, Clix Marketing
Event Date: March 25, 2008
Duration: 41 minutes
Social Networking 101: Does my CEO Really need a Facebook Profile?
Speaker: Vanessa Fox, Features Editor, Search Engine Land
Event Date: March 11, 2008
Duration: 57 minutes
Multi-National Search Marketing: Effective Strategies for Global Marketers
Speaker: Chris Sherman, Executive Editor, Search Engine Land
Event Date: February 12, 2008
Duration: 56 minutes
How to Select a Paid Search Management Application
Event Date: January 17, 2008
Speaker: Christine Churchill, President, Key Relevance
Duration: 45 minutes
“an excellent introduction in how to determine whether you need a third party search management application and if so, what considerations you need to make when selecting the application.”
– 10e20.com Blog
SEO Strategies for Large Web Sites: Using Content to Build Links and to Drive Traffic
Event Date: January 15, 2008
Speakers: Vanessa Fox, Features Editor, Search Engine Land and
Rupali Shah, Senior SEO Consultant, 24/7 Real Media, Inc.
Duration: 64 minutes
Paid Search for Big Sites, Big Brands
Speaker: Chris Sherman, Executive Editor, Search Engine Land
Event Date: January 10, 2008
Duration: 55 minutes
“a great webinar on paid search marketing for big brands.”
– Adam Killam’s Blog
Search Marketing - The Basics
Speaker: Detlev Johnson, SearchReturn
Event Date: December 13, 2007
Duration: 55 minutes
Leveraging All Search Marketing Channels
Speaker: Chris Sherman, Executive Editor, Search Engine Land
Event Date: October 11, 2007
Duration: 55 minutes
Managing Large Paid Search Marketing Campaigns:
Automated Bid Management Solutions
Speaker: Chris Sherman, Executive Editor, Search Engine Land
Event Date: September 25, 2007
Duration: 55 minutes
Landing Page Optimization: Crank Up Your Search Results!
Speakers: Sapna Satagopan, Associate Analyst, Jupiter Research
Robert Bergquist, President, Widemile
Event Date: September 6, 2007
Duration: 52 minutes
Online Travel Search: Tapping into Consumer Trends
Speakers: Lorraine Sileo, Vice President, Research, PhoCusWright and
Bill Tancer, General Manager of Global Research, Hitwise
Event Date: August 30, 2007
Duration: 44 minutes
Strategic Competitive Intelligence For Search Marketers
Speakers: Chris Sherman, Executive Editor, Search Engine Land and
Bill Tancer, General Manager of Global Research, Hitwise
Event Date: July 12, 2007
Duration: 54 minutes
The Dozen Truths Every CMO Must Know About Search Marketing
Speaker: Chris Sherman, Executive Editor, Search Engine Land
Event Date: June 28, 2007
Duration: 55 minutes
Local Search Advertising: The Challenges and Opportunities
Speaker: Greg Sterling, Local and Mobile Search Correspondent, Search Engine Land
Event Date: June 14, 2007
Duration: 59 minutes
Successful Feed-Based Search Marketing: Shopping Engines, Paid Inclusion & More
Speaker: Chris Sherman, Executive Editor, Search Engine Land
Event Date: May 10, 2007
Duration: 55 minutes
Revving Up for Mobile Search Marketing
Speaker: Chris Sherman, Executive Editor, Search Engine Land
Event Date: April 26, 2007
Duration: 51 minutes
Beyond Google and Yahoo:
Reaping Return from Alternative Pay-Per-Click Search Engines
Speaker: Chris Sherman, Executive Editor, Search Engine Land
Event Date: March 27, 2007
Duration: 57 minutes
Paid vs. Free Search Listings: Optimizing the Mix
Speaker: Chris Sherman, Executive Editor, Search Engine Land
Event Date: March 15, 2007
Duration: 57 minutes
Maximizing the Impact of Paid Search Listings
Speaker: Chris Sherman, Executive Editor, Search Engine Land
Event Date: March 8, 2007
Duration: 55 minutes
Online Publicity and Link-Building 2007
Speaker: Eric Ward, President EricWard.com
Event Date: February 15, 2007
Duration: 52 minutes
Social Search: New Marketing Opportunities
Speaker: Chris Sherman, Executive Editor, Search Engine Land
Event Date: January 25, 2007
Duration: 52 minutes
Measuring Search Success
Speaker: Chris Sherman, Executive Editor, Search Engine Land
Event Date: January 11, 2007
Duration: 46 minutes
How to Find the Right Search Marketing Partner
Speaker: Chris Sherman, Executive Editor, Search Engine Land
Event Date: December 19, 2006
Duration: 52 minutes
