Search Marketing Now: Free Search Engine Marketing Webcasts & Webinars

The Social Graph: The Key to Search Marketing’s Future?

Speaker: Chris Sherman, Search Engine Land

Thursday, August 14, 2008 - 1:00 PM EDT (10:00 AM PDT)

“The social graph” is garnering a lot of attention these days, including a vigorous debate between search marketers who believe leveraging social networks is the next big thing, and traditional search marketers who dismiss social search as the latest fad. In this webcast, Chris Sherman explores social search, from the types of sites that appeal to search marketers, to how much time search marketers should invest in social search campaigns.

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Search Marketing Now webcasts combine the most authoritative and actionable education about search engine marketing issues with the convenience of attending online. Register today for one of our free webcasts covering topics about search engine optimization, paid search advertising and search marketing in general. Continue your professional development without leaving the office!

Upcoming Webcasts

PPC Tips for Success: Building a Winning Account Structure

Speaker: Addie Conner, CourseAdvisor, Inc.

Date: Tuesday, August 19, 2008 - 1 PM EDT

Whether you’re starting from scratch, expanding an existing campaign, or have just inherited someone else’s PPC campaign, building the proper account structure at the outset is critical. In this webcast, we’ll look at PPC account structure — why it’s important, what factors you should consider before you get started, and how you can go about developing a structure that’s right for your campaign.

Getting More From Large, Complex Paid Search Campaigns: Increasing ROI Through Keyword Analysis and Optimization

Speaker: Steven Kaufman, SVP, Media Director, Digitas & Roger Barnette, President, SearchIgnite

Date: Thursday, September 4, 2008 - 1 PM EDT

In this webcast, Steven Kaufman will show you how to more accurately measure the value of your keywords by analyzing the role they play in the entire customer search cycle - from generating interest up to a conversion. Roger Barnette will follow this with a brief case study/report outlining a real-world example of how proper optimization of assisting keywords can increase ROI. Attend this webcast to learn how properly valuing the impact of all keywords across paid search can materially improve the ROI of your search marketing campaign and improve campaign efficiencies.